The book is voiced by an artificial intelligence specifically designed to read audiobooks. Often it is fear that is at the heart of sales transactions. Customers fear being persuaded to make an unprofitable decision. Salespeople are afraid they won’t be able to close the deal and meet their plan. As a result, both sellers and buyers are working against each other. Mahan Khalsa and Randy Illig of FranklinCovey offer their concept of fair sales. The authors argue that salespeople are best served by focusing on helping customers succeed. Today, convincing a customer to make a purchase is not enough – you must also help them reduce costs, increase profits and improve productivity, quality or customer satisfaction. If that’s what happens, both the customer and the seller win. If not, they both lose. This audiobook will help you rethink your sales process and take your sales process to the next level of successful transactions.
Medium: Audio Books
Bildformat:
Studio: Альпина Паблишер / Alpina Publisher
Erscheinungsdatum:
