Many creative people have uttered these words in a moment of enthusiasm–they express the joy of creative work. But they also hint at some of the pitfalls that lie in wait for creatives . . . In one sense, creative people have no problem with motivation. We fall in love with our creative work and pursue a career that allows us to do what we love every day. Psychological research confirms what we know in our hearts: we are at our most creative when we are driven by intrinsic motivation–working for the sheer joy of it, regardless of rewards. Focusing on extrinsic motivation–such as money, fame, or other rewards–can kill your creativity.
Medium: Audio Books
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Studio: Mann, Ivanov and Ferber
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